Amid the global trend of pop-up economies and the revival of urban markets, mobile ice cream carts are emerging as a standout feature in commercial spaces this summer. Whether at open-air markets, brand roadshows, wedding banquets, or mall pop-ups, a ‘mobile cold beverage solution’ that combines refrigeration performance, visual appeal, and brand interaction is rapidly gaining traction.

Industry Trend: The Benefits of Ice Cream Cart Services Continue to Rise

According to industry research, the global ice cream cart market was valued at over 1.9 billion US dollars in 2024, with an expected compound annual growth rate of over 5.5% over the next decade. US media outlet Axios noted that since 2023, commercial rental demand for ice cream carts has grown by 9.3%, primarily for diverse scenarios such as food sales, wedding customisation, community festivals, and corporate offline interactions. Meanwhile, consumer demand for ‘instant cold beverage services + experiential settings’ continues to rise, making ice cream carts a highly promising entry point for cold beverage businesses.

Product Highlights: Professional Design + Efficient Refrigeration, Suitable for Multiple Scenarios

To meet the practical needs of outdoor high-temperature environments and mobile operations, the metal ice cream cart we have developed achieves comprehensive upgrades in functionality, safety, and adaptability:

Durable and robust: Constructed with galvanised steel panels, it offers strong corrosion resistance and can withstand various climates and long-term outdoor use;

Refrigeration assurance: Equipped with an efficient refrigeration unit compatible with 110V and 220V, it maintains ice cream, juice, and other products at optimal temperatures for sale;

Convenient Transportation: The entire vehicle features a modular design with numbered mounting points, facilitating easy disassembly for transportation and rapid on-site assembly;

Simple On-Site Setup: Installation can be completed by two people using basic tools, making it ideal for event teams or food service operations requiring quick setup.

This ice cream cart is not merely a ‘cold beverage sales tool’ but also a brand promotion device with ‘commercial interactivity.’

Diverse application scenarios, creating a high-engagement on-site experience

Unlike traditional food trucks, this mobile ice cream cart, with its flexibility and aesthetic appeal, is suitable for various offline scenarios from B2B to B2C:

Shopping centres, commercial plazas: Attract family users and enhance venue vitality;

Community markets, family-friendly parks: Provide an on-the-go cold beverage experience and create a family-friendly interactive atmosphere;  

Brand promotions, campus events: Enhance social media outreach and brand visibility;  

Wedding parties, festival events: Serve as a dual-function platform for dessert service and photo backdrops, elevating the event's quality.  

This ‘sales + photography + interaction’ multifunctional attribute transforms the cart into not only the starting point for customer consumption but also a hub for content dissemination.

Multiple customisation options to serve global markets

To adapt to the regulations, voltage requirements, and aesthetic preferences of different markets such as the United States, Germany, and France, we offer multiple personalised customisation services:

Exterior colour options: Classic red, cream white, lake blue, and brand-specific custom colours are available

Refrigeration configuration: Adjustable capacity, refrigerant type, and temperature control range to accommodate different product structures

Brand elements: The cart body supports logo printing, lightbox slogans, and magnetic signage

Functional expansion: LED lighting, sunshades, rain covers, and customised wheel rims can be equipped

All orders come with multilingual installation drawings and packaging labels, and are factory-equipped to meet local standards in Europe and the United States, facilitating rapid deployment and operation.

Market opportunities: Five reasons to support business investment decisions

Diverse high-frequency scenarios: covering commercial retail, festivals, exhibitions, campuses, private customisation, and other multi-channel uses

Social sharing-driven: photo-taking and experiential content facilitate check-ins and sharing, enhancing brand exposure;  

Composite revenue model: combining sales, display, and traffic generation to enhance commercial efficiency per unit of space;  

High global adaptability: core parameters such as materials, dimensions, and voltage are compatible with international market requirements;  

Flexible transportation and deployment: a disassemblable structure reduces transportation costs and improves logistics efficiency.

The long-term value of ice cream carts: not just a seasonal business

Many people mistakenly believe that ice cream carts are only suitable for summer, but this is not the case. In countries such as Germany, France, and Italy, ‘festival markets’ and ‘brand anniversary events’ remain active throughout the year. This cart is not only suitable for ice cream but can also be repurposed as:

Winter hot drink cart (with added heating equipment)

Festival candy or Christmas dessert display cart

Brand showcase cart or interactive photo cart (retaining only visual functions)

This ability to expand application scenarios significantly extends the product's lifespan and return on investment, making it a key reason why many event companies and brand owners choose this ice cream cart.

One cart connects cold drink consumption with brand emotion

By 2025, mobile consumption scenarios will no longer be simple ‘buy-sell relationships,’ but rather immersive interactions centred on visuals, taste, and experience. An ice cream cart with professional structure, high-quality design, and stable refrigeration functionality is the key tool to bridge cold drink products with brand image.

It is not merely a sales vehicle but also the gateway to summer business traffic.  

It is not just a product facility but also the external manifestation of brand experience.  

In this content-driven era, choosing a practical and aesthetically pleasing ice cream cart is the first step toward aligning cold drink business with market resonance.